The International Institute of Risk and Safety Management (IIRSM) is pleased to announce that it has a new brand image.  After listening to feedback from members and considering current perceptions and our ambitions as an organisation we decided the time was right to embark on a brand refresh. 

Following consultation and research IIRSM selected the shield, which provides an icon to represent protection against risk.  We have selected an icon that is instantly recognisable and relevant and features the Institute’s  familiar ‘initials’, allowing us to more effectively convey the professionalism of our members and our aspirations for the future.  The design is contemporary and the colour palette is versatile and will work effectively across all platforms.

The dark grey typography, which is both bold and clear featuring the instantly recognisable letters of the Institute, maintains the recognition we wanted across our already well established audiences.

The new branding will be rolled out from mid February and will inform the design of our new website, launching in the Spring.

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NOTES TO EDITORS

New logo artwork attached.

The International Institute of Risk and Safety Management (IIRSM) is a membership body and registered charity that was established in 1975. It was created to advance professional standards in accident prevention and occupational health throughout the world.

Celebrating its 40th anniversary in 2015, IIRSM has grown from a collective group of UK risk management and health and safety professionals, to a thriving international Institute spanning over 70 countries.

IIRSM undertakes a range of activities to maximise the potential of its Members by:

• providing training, networking and CPD opportunities
• delivering informative and educational conferences and events
• supporting a diverse Branch network
• remaining relevant and informed by exchanging information with equivalent bodies throughout the world
• working in partnership with like-minded organisations to support campaigns and initiatives

For more information, contact:

Contact:           Clare Fleming, Head of Marketing and Communications

Address:         77 Fulham Palace Road, London W6 8JA UK

Telephone:      +44 (0)20 8600 2378

Email:               clare.fleming@iirsm.org

Website:          www.iirsm.org