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Events and places that attract crowds or large groups of people bring a range of unique challenges that require specialist knowledge.  This one day event features fantastic and experienced speakers who will help you to develop a risk management strategy to keep people safe, protect your reputation and your staff.

10 October 2018 – Victoria Place, Manchester, M4 4FB

20 March 2019 – 100 Victoria Street, London SW1E 5JL 


Book before 31 August 2018

From 1 September 2018

SAGE member price

£99 + VAT (£118.80)

£125 + VAT (£150)


The early bird rate will be automatically applied when you book. 

Wednesday, 10 October, 2018 - 09:30 - 17:00
Including VAT
Including VAT

Event Date & Location





Session description


Registration and refreshments




Welcome and scene setting





‘Real Risks’ V ‘Topical Threats’

Mark Breen

Are we focusing too much on the latest attack types, while losing sight of ‘real risks’ that are more likely to impact on our events and our attendees? 



Scenario planning

Mark Breen

Types of emergency situations: fire, floods, terrorism, violence, crowd surge (importance of dynamic thinking).  Scenario planning and security measures.  Conditions.  Developing a response plan.  Understanding premises and types of scenarios that can occur in different environments. 



Andy Neal

Prediction indicators (reading crowd behaviour).  Threats (lone wolf, marauding attack, vehicle based, etc). Behaviour recognition.   Hostile reconnaissance.    Mitigation measures.


Coffee/tea break




The group psychology of mass emergencies – and how to manage it

Dr John Drury



An understanding of the principles of group psychology, based on the social identity approach, can contribute to safer events.  Delegates will learn why and how to prioritise their relationship with the crowd through communication strategies.


Case study

Wild Lights @ Dublin Zoo

Mark Breen

With an attendance of almost 200,000 people across 47 nights, this new event at Dublin Zoo posed an array of challenges.


With year two of Wild Lights kicking off mere weeks after the conference in October, Mark will provide an insight into how this year’s planning has been informed by what was done for year one and what was learned during those 47 nights of events. 







Real-time evaluation of crowd dynamics.  Crowd counting, management and control/movement of people 


Prof Keith Still



Crowd safety and the use of crowd risk analysis techniques are the core topics of MMU’s short courses and MSc programme. 


Pre-event, the application of these tools helps planning and crowd risk analysis for places of public assembly and during the 

event it can provide early warning indicators of potential problems. 


Risk mitigation




Temporary structures

Roger Barrett, Star Events

How to assess and then deal with risks related to temporary structures, including real life examples of failures and near misses, statistics and systems to help you assess the overall safety of any temporary structure


Coffee/tea break




Emergency planning




Evacuation/lockdown procedures



Speaker TBC

Decision making and best practice (evacuation/invacuation/lockdown)

Communications, planning, dynamic risk assessment and how to be flexible depending upon your environment.


Using technology and communication tools




Communication systems

Speaker TBC

Free tools, Local authority licensing, safety advisory groups.


Summary and close




NOTE:  Dr John Drury is not yet confirmed for the London conference.


Professor Keith Still

Keith is the Professor of Crowd Science at Manchester Metropolitan University (UK) where he developed and delivers an online MSc programme in Crowd Safety and Risk Analysis. His work focusses on the use of planning tools for places of public assembly and major events. Keith has consulted on some of the world’s largest, and most challenging crowd safety projects.

Keith has developed and taught a wide range of crowd dynamics, crowd science, crowd planning, crowd safety and crowd risk analysis short courses for event organisers, police, first responders, emergency planners, city authorities, building control officers, licensing officers, architects, event managers, security companies, venue operators and consulting engineers. These courses draw on his extensive experience of planning major events, his various research projects and application of crowd safety and risk analysis over the last 29 years and his crowd modelling background.

Mark Breen

Mark is Director of Safe Events as well as Cuckoo Events based in Dublin, Ireland. He is an award-winning Event Safety Officer and one of the most experienced and qualified event & crowd safety practitioners in Ireland. He works internationally and domestically, with recent projects including a number of international festivals, Wild Lights at Dublin Zoo, multiple events in Saudi Arabia and work on consultancy projects for a large international airport and a European arena.

Mark is a Specialist Member of IIRSM, as well as being a member of IOSH, EPS, IFEA and ESA. He is currently working on his dissertation for the MSc in Crowd Safety & Risk Analysis in Manchester Metropolitan University.

Safe Events specialises in Crowd & Event Safety and counts the Dublin Marathon and Race Series, the Irish Maritime Festival, Fleadh Cheoil na hEireann, Paralympics Ireland, the National Dairy Council, Dublin Pride, the FAI, Cricket Ireland and many more among its list of clients. At the forefront of the industry in Ireland and internationally, Safe Events is recognised as an industry leader, both strategically and operationally.

Dr John Drury

John is Deputy Director of Research and Knowledge Exchange (Impact) in the School of Psychology at Sussex University

Dr Drury has published over 70 peer-reviewed journal articles on crowd behaviour and has an h score of 34 on Google Scholar. Some of the crowd events he has researched include the Hajj (Mecca), the London bombings of July 7th 2005, the Hillsborough disaster, the 2010 Chile earthquake, and the 2011 English riots.

Some of his work has informed the training and guidance materials of the UK Fire and Rescue Service, UEFA’s stewards training, the Civil Contingencies Secretariat’s National Risk Assessment. His work on CBRN mass decontamination is included in international guidance and his work on crowd safety has informed the training of over 2000 personnel. He runs the Crowds & Identities group and is the lead for Impact in the School of Psychology at Sussex University. He is currently the editor of the British Journal of Social Psychology.

He convenes a module on the Psychology of Crowd Safety Management for live event safety professionals at Bucks New University. He was a 2018 finalist in the ESRC Impact awards (Public Policy).

Andy Neal

Andy is the Associate Director of Global Security Solutions at Cardinus Risk Management where he provides a range of clients with training in corporate travel safety, lone working, hostile environments, conflict management and behaviour profiling.

Previously he founded Protaris - a unique specialist security training provider and strategic risk management advisory business which delivered training and bespoke Behaviour Recognition Programmes to help businesses in the UK and internationally improve their employees’ safety and security. Protaris worked closely with Government Agencies, Military and Police Services in over 22 countries, including the UK, United States, China, Africa, Middle East, Brazil and in Europe.

Throughout a career spanning 22 years, Andy has a proven track record in delivering outcomes across regional, national and international projects. Highly regarded in his field, Andy has extensive experience, specialist training and a unique style of delivery that gets results.

He has designed and delivered strategies on counter-terrorism, lone working, global travel safety, overt–covert security operational training and procedures.


More speakers to be added soon.