The Neuroscience of Engagement: How Culture Turns Tools into Results

Overview

While organisations continue investing in new systems, dashboards, and tools, the real differentiator in performance is the culture those tools land in. Neuroscience shows us that engagement, trust, and motivation determine whether people use tools as intended, or work around them.

In this webinar, Andy Barker shares the principles of applied neuroscience that helped 27 companies move from 5–15 fatalities per year to zero within two years, while also increasing profitability and productivity.

You’ll see why culture — not compliance - drives safer decisions, stronger relationships, and better business performance.

Attendees will leave with practical insights on how to:

• Strengthen engagement across safety and operational teams
• Increase leadership traction without adding more activities
• Make existing tools work by improving the conditions in which they are used
• Connect safety effort directly to business outcomes

This session reframes safety as a pathway to organisational performance, not an obligation.

This presentation will be on interest to:

• Safety professionals seeking stronger leadership engagement and wanting their existing tools to create more value rather than more tasks.
• Business leaders looking for practical, neuroscience-based strategies that increase engagement, trust, and ROI beyond compliance.
• Anyone interested in how safety becomes a driver of better business decisions and organisational performance.